Chapter 12
Prioritize Based on Your Strategy
Prioritization is how you determine what content you need to meet your audiences’ expectations and how you can achieve your organizational goals. An information architect once told me, “I can organize the heck out of whatever content my clients give me. And most of the time, they ask me to organize stuff I bet no one cares about.” That’s the sad but true reality for lots of websites.
I call it the Marjory the Trash Heap phenomenon. Remember Fraggle Rock? Marjory was like an oracle to the Fraggles. She was made up of all the garbage from all time, and from that garbage came history and wisdom. A lot of organizations dump all the content they have ever created on their website and dare people to find ...
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