Introduction
Why Context Is King
One morning back in 2014, I felt the familiar buzz from the phone in my pocket. It was a Facebook notification from my friend Cliff, who’d tagged me in a comment on the latest article from Forbes. Salesforce, the company I work for, had just been named “Most Innovative Company” in the world for the fourth straight year. But as I settled in to read the story, I felt puzzled. The article, clearly relevant, hadn’t reached me that day. I simply had not seen it. What I saw was Cliff’s notification, alerting me to the story.
Make no mistake: Forbes knows a thing or two about the power of customer experience and modern marketing. And it had many ways to get my attention. It’s a publication I write for, and I follow ...
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