A Behavioral Revolt! Bring in the Sales Guys!

When an attorney friend of mine asked over lunch what I do for a living, I did not use the term Lean as he and others tend to equate Lean with a certain diet program, then laugh. Instead I like to refer to this Lean change management endeavor as a business turnaround—something my legal friend understands from his bankruptcy work. But here, in manufacturing, one can do everything possible in this Lean turnaround and still fail because one has ignored the salespeople or the marketing people—or all ...

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