March 2016
Intermediate to advanced
192 pages
4h 44m
English
Content preview from The Conversion Code
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 1
Need More Leads?
How to Build Websites and Landing Pages That Consistently Capture Internet Leads
If you are reading this book, there is a good chance that you have heard (possibly even a nauseating number of times) that if you want to win online, “content is king.”
Content Is Not King if Your Goal Is Capturing and Converting Leads—Design, Being Purposeful and Landing Pages Are King
When building your website or landing pages (or changing and improving the ones you may already have), a “conversion-first” approach to design and user experience is a must. Simply put: Great design builds trust and trust is and always has been why people buy things, online and off. As Zig Ziglar once said, “If people like you, they'll listen to you. But if they trust you, they'll do business with you.”
In this chapter, I will cover the best ways to capture quality Internet leads using a website and landing pages. In the real world, before you invite anyone over for dinner you clean your house. Online is no different. Before we can send traffic to our website we need to make sure it will convert. Sadly, I see far too many companies that have a website so poorly designed that they are even willing to admit they wouldn't hire themselves based on it.
Because almost every business already has a website, I will start with that. But not before I mention that a critical component of cracking The Conversion Code is to understand that for online lead generation and conversion, landing pages ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.