The Conversion Code

Chapter 4

Advanced Facebook Marketing and Advertising Techniques That Generate “Ready to Buy” Leads

A key component of The Conversion Code is social media, which I most often refer to as “Facebook, plus everything else.” Facebook has become our home screen of the Internet. In August 2015, Mark Zuckerberg announced that 1 billion people used Facebook in the same day. Think about that for a second. One in seven people on earth were all on the same website in the same 24-hour period.

In findings published by parse.ly, July 2015 marked the first time that Facebook sent more traffic to news sites than Google. Per Fortune, “The company's clients include more than 400 major news and media outlets, including traditional publishers such as Wired, The Atlantic, Reuters and The Daily Telegraph, as well as a large group of digital-only outlets such as Mashable, The Next Web, and Business Insider.”¹

Of all the powerful statistics about Facebook one could gather, this one really is a Gladwell-esque “tipping point.” Why? We are not only addicted to the content created by our friends and family so much that we look at Facebook more than we look at each other in the face (we already knew that), but we also now turn to our network as a filter of other people and companies' content. This isn't about me trusting my friends from high school more than I trust Google. It is about me trusting that my network at large has already found so many interesting things without me having to search that I start ...