The Conversion Code

Chapter 5

Simple Strategies (Beyond Facebook) That Drive Massive Traffic and Leads to Your Website and Landing Pages

Facebook may be greater than everything else when it comes to traffic, leads, and sales, but “everything else” can also be an untapped reservoir of tremendous growth. The key is to use a scalpel, not an axe. The best strategy is to go deep on a couple of repeatable tactics that work for you as opposed to going wide and throwing a ton of things against the wall to see if they stick. You can't crack The Conversion Code without a blueprint. And sure, the blueprint will evolve and change. But if you add more to your plate every time you read a new how-to blog post, watch a free webinar, or attend a technology conference, you're going to end up bloated. You can quickly become a jack of all Internet marketing skills and a master of none.

I've mentioned this before, but I think it is worth noting again before you dig into the nuggets ahead. If you skipped this entire chapter, you could still crack The Conversion Code by executing all the others.

For most businesses, it is impossible to be great everywhere. Sure, you may have accounts on Twitter, LinkedIn, Instagram, YouTube, and Pinterest. Maybe you even link to them from your website and email signature (if you need a new email signature, check out WiseStamp). You may even update them a few times a week. But what have those accounts given you back in return for that half-assed investment? Probably not much you could ...