The Conversion Code is the new formula for being a great marketer and salesperson in the Internet era. It's a proven step-by-step blueprint to increasing leads and sales, immediately. Today's customers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach. The Conversion Code provides clear guidance for conquering the new paradigm shift toward online lead generation and inside sales.
Traditional sales and marketing advice is becoming less and less relevant. This book addresses the importance of purposeful Internet lead generation and conversion, instead of passive lead generation and conversion. You'll actually learn how to generate demand instead of just fulfilling it.
People used to sit through two-minute commercials and couldn't fast-forward them. Now our attention is everywhere…which means it's nowhere for long. In fact, a recent study by Silverpop says you have eight seconds to capture someone's attention online before they move on to the next thing.1
Like any code, The Conversion Code has multiple steps. There is insanely valuable information in each, but I want to give YOU the help YOU need most, right now. I am keenly aware that many salespeople do NOT have to generate their own leads OR even set their own appointments. They simply work for a company (like Quicken Loans or Curaytor) ...