Chapter 9How to Get the Most out of Twitter
Let's start with the impact of a Twitter follower on a business1:
- 93.3% of people plan to buy something from a small business they follow on Twitter.
- 68.7% of people have purchased something from a small business that they follow on Twitter.
Some of the most innovative and successful brands in the world are investing in Twitter and reaping the benefit of being there. You should, too.
Even if you don't use Twitter to market your business, I find Twitter to be an invaluable tool for learning from people smarter than me and keeping up with my industry. I have spent countless hours finding and following the smartest people and companies in marketing, sales, real estate, and venture capital.
Being uber-selective about who I follow saves me hours each week because now all the best content is being filtered and brought to me. I no longer have to seek out high-quality advice and information—it finds me.
HOW TO KNOW IF PEOPLE LIKE WHAT YOU TWEET
One way to grow your following and influence on Twitter is to keep an eye on your analytics. I don't spend a ton of time on them, but about once a month, I will go in to see what my top tweets were for impressions and engagements. Within seconds of looking at your top tweets each month, you will identify what is working and what isn't.
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