May 2022
Intermediate to advanced
288 pages
6h 42m
English
Content preview from The Conversion Code, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 9How to Get the Most out of Twitter
Let's start with the impact of a Twitter follower on a business1:
- 93.3% of people plan to buy something from a small business they follow on Twitter.
- 68.7% of people have purchased something from a small business that they follow on Twitter.
Some of the most innovative and successful brands in the world are investing in Twitter and reaping the benefit of being there. You should, too.
Even if you don't use Twitter to market your business, I find Twitter to be an invaluable tool for learning from people smarter than me and keeping up with my industry. I have spent countless hours finding and following the smartest people and companies in marketing, sales, real estate, and venture capital.
Being uber-selective about who I follow saves me hours each week because now all the best content is being filtered and brought to me. I no longer have to seek out high-quality advice and information—it finds me.
HOW TO KNOW IF PEOPLE LIKE WHAT YOU TWEET
One way to grow your following and influence on Twitter is to keep an eye on your analytics. I don't spend a ton of time on them, but about once a month, I will go in to see what my top tweets were for impressions and engagements. Within seconds of looking at your top tweets each month, you will identify what is working and what isn't.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.