May 2022
Intermediate to advanced
288 pages
6h 42m
English
Content preview from The Conversion Code, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 13Audio Is Everywhere (How to Take Advantage of It)
I'm addicted to podcasts. Podcasts empower you to connect with prospects when they can't read your blog, watch your videos, or scroll through your Instagram feed. The two most common things people do when they listen to a podcast are chores and driving.1 Overall, 94% of listeners are doing something else while listening.
For a business, audio creates these results:
- An 89% increase in brand awareness
- A 57% increase in brand consideration
- A 24% increase in brand favorability
- A 14% increase in purchase intent
Having quality audio content, with well-placed CTAs, for these lengthy “downtimes” is quickly becoming a must. In many ways, podcasts are the new blogs. There are three ways you can take advantage of their popularity and effectiveness:
- Host your own podcast. You can do this by recording and uploading it to places like Apple Podcasts and Spotify or by live-podcasting using Clubhouse, Twitter Spaces, or Facebook/Instagram Rooms.
- Be a guest on other people's podcasts. Ideally, popular ones with an audience you would want to know about your products or services.
- Pay for ads on other people's podcasts. Again, ideally, popular ones who have an audience you would want to know about your products or services.
If you are going to host your own podcast and take it seriously, pro tools are a must. If your podcast sounds poor, the results will be poor. Once our podcast took off, we knew we needed to reinvest. Even though ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.