The Conversion Code, 2nd Edition

Chapter 16Amazing Sales Tools That Will Increase Your Lead Conversion Rate

Internet lead generation (and most of what I taught you in Section One) is relatively new. Because so many companies are still trying to crack the lead generation code that you just learned, they don't even realize that there is a much more difficult and important code to crack next: the lead conversion code.

The entire purpose of this section is to help you clearly and quickly identify the best leads to call and use the script on that you will soon learn in Section Three.

Marketing feeds appointments. Appointments feed sales. Sales feed our children.

Now that you have leads regularly coming in, the real work starts: ensuring you create quality sales appointments consistently by following up properly. In Section Two, I will teach you how to turn hot, new, and old/“bad” leads into appointments. Technology will be a huge part of this, but having the right people in place matters more.

If you are the only marketer and the salesperson, it gets more challenging, but it is not impossible to convert a lot of leads. When we started Curaytor, I was the marketer and the closer. I am guessing I am not the only one who has had to wear more than one hat. Even though it was tough to juggle the roles, I got us to a couple of million dollars in annual recurring revenue without any additional employees in marketing or sales.

If you will be only selling, not marketing or trying to book appointments, feel free to jump ...