The Conversion Code, 2nd Edition

Introduction: How I Created The Conversion Code

The Conversion Code is a step-by-step guide to marketing and sales that will grow your business faster. The outcome for those who follow it is the highest lead conversion rate possible.

Doing what is outlined in this book will get you better website traffic, a larger email list, higher-quality leads, and more social media followers.

Most important, you will close more sales and make more money.

I did inside sales for two different billionaires during my career: Dan Gilbert and Lou Pearlman. Gilbert is most notably the founder of Rocket Mortgage (formerly Quicken Loans) and owns the Cleveland Cavaliers. Pearlman notoriously made household names of Britney Spears, *NSync, and the Backstreet Boys.

I've got a decent three-point shot and occasionally sing in the shower, but they didn't hire me for those skills. Instead, I was an elite-level salesperson for their billion-dollar organizations. I called tens of thousands of internet leads for them from their boiler rooms.

At Quicken Loans for Gilbert (It was called Quicken Loans when I worked there. Now they are named Rocket Mortgage, but for the book, I will refer to them as Quicken Loans because that is what it was called when I was employed there) I sold mortgages (when interest rates were over 7% and the housing market was crashing).

At Fashion Rock, I sold event vacations in Orlando for Pearlman, where talent agents were (sort of) looking for the next big thing. Like a pre–American ...