When someone asks me, “What do you charge for a photograph?” I respond by saying, “What does a car cost?” Are we talking about a new car or a used one, a four-, six-, or eight-cylinder engine? Is it a luxury auto or an economy model? And, do you want to buy, lease, or rent? The client can’t say, “I’ll have a portrait from Column A, a product shot from Column B, and, oh yes, I almost forgot, can I see the dessert menu?”
Just as a four-ounce drink can cost 20 cents if it’s from a two-liter bottle of soda, six dollars if ordered as a cocktail in a nightclub, or well over a hundred dollars if it is from a bottle of vintage Grand Cru Bordeaux, the cost of a photograph can vary widely. How much clients pay for a photograph ...
Get The Copyright Zone, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
