Chapter 6

Reps, Agents, and Lawyers

In the legal sense, there is a difference between agents and reps. An agent is someone who represents you with your best interests in mind. They act in your place as “agent for” and are therefore acting in your best interest. They are legally obligated to get you the best deal they can get.

A “rep” (short for representative) is not legally bound to act in your best interest. So, if your rep has ten photographers and a new job comes in that is perfect for you, the rep might try and steer it to a new photographer he just took on and who is not having such a good year. It could be that the rep has a more favorable commission with the new photographer, perhaps 30 percent instead of 25 percent of the fee, and thus ...

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