Culture assessment comes into play when an organization identifies problems in how it operates or as a part of a strategic redirection relating to mergers, acquisitions, joint ventures, partnerships, or other projects and collaborations in which more than one culture will be involved. In the absence of a problem to be solved or some new strategic goal to be achieved, culture analysis turns out to be boring and often fruitless. The potential insights that culture can bring to you will occur only when you discover that some problem you are trying to solve or some change that you are trying to make depends very much on cultural forces operating within you and within your organization. One of the first of these ...

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