Chapter Twenty. Good to Great

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No more bulky equipment. No more time spent in the dark. Trade secrets are shared generously online. Getting good at photography is easier than ever before. Even my mom can make good photographs with her phone. Technology has helped us improve our creative output dramatically. The incoming tide raised each and every boat. As a result, there are a lot more good photographers in the world. Good isn’t that big a deal. Simply point and click. Yet few of the good photographers become truly great. Why?

Good is easy, but greatness is always hard. Mediocre to good doesn’t take much work, whereas good to great is a completely ...

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