CHAPTER 1
What Is the Creative Mindset?
WHEN WE COMBINE two seemingly basic elements that haven’t been brought together before, we can build something extraordinary. When we eliminate something or add something on to an already great product or service, we can make it even better. This is what a creative mindset is: making minor, slight, incremental changes to preexisting things, which can take us surprisingly far.
The Creative Mindset won’t make you smarter. There is no secret. It doesn’t promise you riches or success. As with all learning, a creative mindset requires practice and persistence. Think of it as though you are learning to speak ...
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