CHAPTER 5
Associate
Connecting Ideas with Analogies
A MONTH INTO HER most recent consulting assignment, Anita had night visions of a self-eating snake—a circular serpent that ate its own tail. She’d first seen the image ten years earlier at a museum exhibit on ancient Egypt. She remembered being struck by the mythical animal and reading that the auto-cannibalizing reptile, or ouroboros, was a visual metaphor for the endless life-and-death cycles in nature.
Ten years after that museum trip, the self-eating snake’s reappearance in Anita’s imagination was strange, but made total sense to her. It was the perfect visual analogy for the plight of the ...
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