CHAPTER 7
EVALUATE
Selecting the Best Ideas
IF A PICTURE IS WORTH A THOUSAND WORDS, how many tweets is a Picasso? The ludicrous question induced eye rolls galore across the board of directors at a struggling fine arts museum in the Midwest, but there was a curious sense of possibility behind it. What if the paintings on these walls could, well, literally talk? What would they say? More important, what would they post on social media?
The seemingly silly—yet startlingly relevant and fresh—question came at a dire moment in the museum’s life. The board of directors had been meeting for months to address a crisis it had been facing for years: young ...
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