Introduction
Demystifying Creativity
MIRACULOUS, SINGULAR, PORTENTOUS: these are the earth-shattering, grandiose words we normally use to describe acts of creativity. In our collective imagination, creativity is an epic breakthrough achieved by lone geniuses with extraordinary intellectual powers. Surrounding creativity is a magical, rarefied—indeed unapproachable—aura: it’s a realm widely considered accessible only to the privileged few who have been endowed with the innate gift of invention. In the popular mind, creativity is a kind of divine state—we mere mortals, excluded from its process, may only enjoy its fruits.
Yet the most game-changing innovations in all domains of our world are minor, incremental, simple. They don’t burst forth in ...
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