CHAPTER   2

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Business Leadership Through an Unorthodox Channel: Creativity

D ID YOU KNOW that Steve Jobs once was ousted from Apple by a board whose members thought that they could run the company better than he could?1 It’s true, and as a result, there was a time when the company was failing miserably. Steve kept trying to get back in, but he had little luck. The new leadership at Apple led with an analytical mindset. The quest for innovation had dried up, and the search turned to maximizing margins and other analytical goals. Their products that had potential were left alone to founder.2 Without any product updates, attention, or changes, ...

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