CHAPTER 5
The Brain and Heart on a Collision Course of Prosperity
T HE DEFINING FACTOR of the next generation in business will be established by companies and employees who learn how to balance the power of creativity with the relentless quest for the analytical. Above all else, this is the plain and simple truth of the arrival of the twenty-first-century creative economy: companies that are able to embrace a new way of thinking creatively will thrive, and those stuck in the analytical past will die. This movement is at its historical apogee, and adjusting accordingly has never been more important. As the global economy becomes more fluid ...
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