CHAPTER   19

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The Complacency Conundrum

B USINESSES ALL AROUND the world make stupid assumptions about the future that are based on the past. Leaders think, If the revenue was x last year, then we must be on target to do y next year.” Or they might think, We attracted top talent in Q1, so in Q2 we’ll continue to attract top talent as well. However, the reality is that if we define success as always growing, developing, reaching new heights, and expanding our footprint in terms of revenue, profit, and transformation, looking at the past is the last thing we want to do.

It’s amazing how many companies fall into complacency on the basis of the ...

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