INTRODUCTION  

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Logic Alone Is Not Enough

THERE IS A crisis occurring in most businesses and careers today, and that crisis is a stark lack of creativity. A vast majority of people today have overdeveloped the analytical part of their thinking and underdeveloped the creative part. It doesn’t matter what brainpower-enhancing vitamins you’re taking or what new healthy diet you’re on. It doesn’t matter if you have multiple PhDs or shrewd street smarts. The fact remains that the vast majority of people today are operating at half their potential. It’s no wonder that sales are lackluster, careers are stalled, and relationships cannot grow.

Unfortunately, ...

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