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The Critical Few by Jon R. Katzenbach, Gretchen Anderson, James Thomas

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5. Measuring Cultural Action

SCENE: Mid-October. Alex’s office. Calvin, Florence, Elin, and Alex are talking enthusiastically.

ALEX: Calvin, that’s an amazing photo! I can’t wait to show it to Katz.

[Katz knocks and enters.]

We were just talking about you. Or rather, talking about some of the authentic informal leaders and some of the great things they’re up to.

KATZ: I’m sure they are much more interesting than I am! Certainly, they have a lot more wisdom about Intrepid. Tell me what you’re all talking about—I can tell I walked in at the good part.

CALVIN: Well, just as you suggested, we found and launched some initial groups of our best authentic informal leaders and started to convene them on a regular basis: first to come up with behaviors ...

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