Glossary of Key Terms

authentic informal leaders/AILs. People who influence and energize others without relying on their title or formal position in the hierarchy to do so. They have an innate ability to influence others and are a powerful resource to spread critical few behaviors from the bottom up.

behaviors. Patterns within a company of how individuals spend their time, make decisions, live relationships, handle conflicts and truths, and perform their jobs; what people “do” on a day-to-day basis.

critical few. A strategic, thoughtfully selected subset of traits, behaviors, people, or emotions, narrowed down for the purpose of having the most impact on a company within the shortest possible period of time.

cultural action/intervention. Targeted ...

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