August 2001
Intermediate to advanced
336 pages
8h 19m
English
Content preview from The CRM Handbook: A Business Guide to Customer Relationship Management
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Further Reading
Following is a list of resources for you to supplement your knowledge of CRM and its various components. I’ve broken down the material into three categories: books, magazines and journals, and Web sites.
Books
These books cover a range of CRM and CRM-related topics.
Adriaans, Pieter, and Dolf Zantinge. Data Mining. Reading, MA: Addison-Wesley, 1996.
Barlow, Janelle, and Dianna Maul. Emotional Value: Creating Strong Bonds with Your Customers. San Francisco: Berrett-Koehler, 2000.
Berry, Michael J. A., and Gordon Linhoff. Data Mining Techniques: For Marketing, Sales, and Customer Support. New York: John Wiley & Sons, 1997.
Brown, Stanley A. Customer Relationship Management: A Strategic Imperative in the World of E-Business ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.