The Crowd Funding Services Handbook: Raising the Money You Need to Fund Your Business, Project, or Invention

Introduction

So you think you have an amazing idea for a project, business, event, or product that you want to create, and you believe that your best option for funding it is to use a reward- or presale-based crowd funding approach? Congratulations! You’ve overcome the first hurdle involved with creating and managing a successful crowd funding campaign. You have an idea. But what you’re about to discover is that there are many additional hurdles to overcome. Crowd funding is not a get-rich-quick scheme!

To create and manage a successful crowd funding campaign that ultimately reaches its funding goal will take time, some money, careful preplanning, extensive research, and a lot of hard work on your part. Sorry, there are no shortcuts. If you want to fund your project idea, you’ll need to manage a wide range of tasks simultaneously, make a series of intelligent decisions, and put forth the necessary time and effort. If, and only if, you’re willing to do this will your crowd funding efforts be successful.

As you’re about to discover, thousands of project creators, just like you, have managed to get a vast array of different types of projects fully funded using one of the popular crowd funding platforms like Kickstarter, Indiegogo, FundAnything, or RocketHub, for example. However, more than half of the projects that are published on these services fail to meet their funding goals. There are a wide range of reasons why some projects are successful but others are not when it comes ...