CHAPTER 3

Is Crowdfunding Right for Your Company?

Generally, if you want to engage in traditional project crowdfunding (raising money for a specific project as opposed to raising money for a company), there isn’t much preparation involved. All you have to do is:

image Select the right crowdfunding portal (one that specializes in the type of project you want to launch)

image Develop a short description of the project, how much money you need, why you deserve it, and the minimum amount you want to raise within a specific timeframe

Post the description online ...

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