Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.



call to, 95–96

inspiration and, 113–115

Active Customer Engagement metric, 82

Affinity groups, 10–14

Affordable Sophistication, 81

Aggregation, of team, 146, 147

AGORADA conference, 202

Algodeal, 6

Amazon EC2, 26

Angel Investor Performance Project (AIPP), 165–166, 189

AngelList, 80

Annualized returns, 190

Apple, 80, 126

Artful ask, 85–109

authenticity of, 87–90

call to action with, 95–96

clear goals of, 97–99

curb appeal with, 94

fear of failure with, 88–89

gravity with, 93

impact and appeal of, 90–96

starting ...

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