CHAPTER 4CQ KNOWLEDGE
One of the best ways to deal with the ambiguity faced in multicultural situations is by learning more about cultural differences. Even though intercultural understanding by itself doesn’t equal effectiveness, it is an essential part of alleviating the confusion that often ensues from this kind of work. CQ Knowledge asks the question: Do you have the cultural understanding needed to be more effective cross-culturally? Growth in CQ Knowledge can significantly strengthen your effectiveness in a myriad of areas.
CQ Knowledge: The extent to which you understand the role of culture in how people think and behave and your level of familiarity with how cultures are similar and different.
Key Question: What cultural understanding ...
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