CHAPTER 5CQ STRATEGY

It’s one thing to be motivated to engage in cross-cultural work and relationships and to have some basic understanding about how cultures are alike and different. But the real lynchpin between CQ Drive and Knowledge with how we actually behave cross-culturally is CQ Strategy. CQ Strategy asks the question: Am I aware, and can I plan appropriately in light of the personal and cultural dynamics involved? This is one of the most important benefits of the CQ difference—the ability to apply your motivation and understanding to real-life situations.

CQ Strategy: The extent to which you are aware of what’s going on in a cross-cultural situation and your ability to use that awareness to manage those situations effectively.

Key Question: ...

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