CHAPTER 1

Introduction

Chapter Summary

Consider the transformational benefits of a people-first approach to sales leadership.

Make your people your force multiplier when fused to your go-to market strategy.

Create behaviors which service your KPIs and metrics rather than relying solely on these metrics to drive your people.

Always be authentic in your leadership style.

Focus on creating behaviors which will solidify into culture.

I am a lifelong salesperson. This is a book about sales leadership, creating a performance culture and followership. It is about creating a vision and then building an organization and approach, which will make that vision a reality. It’s about building a people-first culture that is bound to the vision you ...

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