Create Your Culturally Aligned Sales Strategy: The “Cornerstone”
Chapter Summary
• In order to mesh strategy to culture, you will need a positioning statement to help align, focus, and identify the pillars of your detailed sales planning.
• The cornerstone tool will be used in communication to align and gain support as well as gather invaluably useful feedback from across the business.
• Keep it directional and high level; do not be tempted at this stage to head into details; these will come in your more detailed sales planning.
The cornerstone plan has been mentioned a few times now. Let’s focus on what it is and on what it entails, specifically, how will it become a compass for building direction through followership toward a single ...
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