Chapter Summary
• In this chapter, we will examine some additional elements you may want to address next, which can all help to take your approach to the next level.
The Language and Numbers of Your Business
Know your numbers and know your language. As a sales leader, you must learn to cut out the noise and focus on the fundamentals of your business. Depending on the maturity of your organization, product offerings, and approach to market, there will likely be a lot of competing attention for your time. Often, you are required to simplify and elevate the core components of your message; as such, you need to know the language you are using.
The key language you should focus on is the language that underpins the ...
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