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The Culture Cycle: How to Shape the Unseen Force that Transforms Performance
book

The Culture Cycle: How to Shape the Unseen Force that Transforms Performance

by James Heskett
August 2011
Intermediate to advanced content levelIntermediate to advanced
384 pages
9h 38m
English
Pearson
Content preview from The Culture Cycle: How to Shape the Unseen Force that Transforms Performance

10. Subcultures and Global Strategies

United Parcel Service’s foray into Germany, its first outside North America, in 1976 was accompanied by high hopes at company headquarters in Greenwich, Connecticut. After all, the German market was growing, and UPS’s biggest potential competitor, the Deutsche Bundespost, “didn’t care much about service.”1 Germans were perceived as having much the same work ethic and basic values that had made UPS so successful in the United States. These qualities included punctuality; industry; the ability to work in a carefully engineered “time and motion” process consistent with the philosophy of “Taylorism,” which was popular at the time the company was founded in the early twentieth century; and strong loyalty to the ...

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Publisher Resources

ISBN: 9780132779821Purchase book