The Culture Engine

Chapter 10Don't Leave Your Organizational Culture to Chance

Imagine a small pond. A log juts out from the water near the shoreline. Five frogs are sitting on the log. Four decide to jump off.

How many frogs are left on the log?

Five. Deciding to jump doesn't mean they've jumped! Deciding and doing are two very different things.

It's time now for you to jump.

It's time to take your good work and implement these practices so you, your leaders, and your team members enjoy a high-performing, values-aligned work environment.

My goal for this book is to educate and inspire leaders to be intentional about purpose, values and behaviors, strategies, and goals … to make values alignment as important as goal accomplishment … to make workplace inspiration a common occurrence, not a rarity.

We've learned that culture by default doesn't generate consistent performance, customer service, employee inspiration, or profits.

Culture by design, however, can generate those desired outcomes.

Implementing an organizational constitution helps boost passion, people, and performance. Our culture clients have consistently experienced 40 percent or greater gains in employee engagement, 40 percent or greater gains in customer satisfaction, and 35 percent or greater profit growth, typically in less than 18 months.

Once employees see that leaders are serious about creating a values-aligned work environment, those employees proactively apply discretionary energy toward company goals, customers, and opportunities. ...