CHAPTER 1
The Pharaoh and the CEO
Seeing What’s Right in Front of Your Nose
He rode with his head held high into the vast luminous valley, gazing from a white-gold chariot at the surrounding cliffs. To his regal eyes, they formed a shape reminiscent of the symbol for “horizon.” Instantly, he knew. In a flash of divine inspiration, he decided to build a great city on that barren spot. He would call it “The Place Where God Appears.” Then and there, he celebrated the momentous occasion, kneeling before a makeshift altar with an offering of bread, beer, plants, fruit, and incense. As he rose to his feet, he ordered that stone slabs mark the boundaries of the metropolis from where he would rule the world.
His name was Pharaoh Akhenaten, and he governed ...
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