CHAPTER 4
The Vision Ahead
Writing Your Tribe’s Story
Ready to get psyched? A rock song thunders from killer sound speakers mounted beside the stage in a large ballroom. The company’s full-time dance instructor exhorts the crowd to join him as he gyrates onstage. Tables of men and women whoop and whistle as the event’s facilitator, Andrew Zinger, a handsome young man who sports a silver suit with peg-leg pants and a lavender shirt unbuttoned to his sternum, belts out: “I! Work! At Salesforce!” He beams. “You can now walk up to people on the street and say that. It gives you a tingly feeling in your body. Like, four-beers-deep tingly. It’s fantastic. So, welcome.”
Welcome to Salesforce boot camp, a four-day event held by the pioneer in customer ...
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