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The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
book

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

by Linden Brown, Christopher Brown
December 2013
Intermediate to advanced
208 pages
8h 16m
English
McGraw-Hill
Content preview from The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

Appendix 2

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Customer Culture: A Leader’s Measurement and Action Guide

Take the following steps to get started on the customer culture journey: measure, evaluate, and take action to strengthen.

1. Measure: Estimate Your Level of Customer Culture

Chapters 2 to 8 each include a list of 10 behaviors at the end of the chapter. You can use these to estimate the level of customer culture in your company, business unit, function, or work group. It will be your own assessment and not benchmarked; nevertheless, it will give you an indication of your perception of customer culture strengths and weaknesses across the seven disciplines.

As an example, taken ...

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Publisher Resources

ISBN: 9780071821148