December 2013
Intermediate to advanced
208 pages
8h 16m
English
book
The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
by Linden Brown, Christopher Brown
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Chapter 3
Customer-Inspired Innovation
Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do.
—Steve Jobs, cofounder of Apple
The customer foresight discipline is really about customer-inspired innovation. The quote from Steve Jobs gets to the essence of this competency—imagining solutions to problems even customers do not know they are experiencing.
This is a challenging discipline to master because it requires blending a deep understanding of the customer’s environment with knowledge of the organization’s technical competencies.
Many companies try ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.