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The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
book

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

by Linden Brown, Christopher Brown
December 2013
Intermediate to advanced
208 pages
8h 16m
English
McGraw-Hill
Content preview from The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

Chapter 7

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The New Math: 1 + 1 = 3 or 4 or even 10

Alone we can do so little; together we can do so much.

—Helen Keller

In a recent project with a large energy company, we were working with the senior management and staff to help develop and embed a customer-centric culture. It is the managers’ belief and ours that a customer-focused business will drive ongoing prosperity. In our research, along with that of many others, we have found that an important factor in enabling a customer culture to become embedded is internal cross-functional collaboration. We found senior and middle managers in the energy company were stymied in their attempts to focus ...

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Publisher Resources

ISBN: 9780071821148