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The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
book

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

by Linden Brown, Christopher Brown
December 2013
Intermediate to advanced
208 pages
8h 16m
English
McGraw-Hill
Content preview from The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

Chapter 9

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How to Make It Happen

Focus on your customers and lead your people as though their lives depend on your success.

—Warren Buffett

In large organizations and even in midsize companies it is easy for us to feel that we cannot do what’s right for customers as well as what’s right for the business. It may be that the processes are against it. It might be that others don’t care. It might be that our manager doesn’t “get it.” But it has been proven by companies like Amazon.com, Starbucks, salesforce.com, and Virgin that what’s best for the customer is also best for the business. Customers are happy. This makes staff, as well as stockholders, ...

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Publisher Resources

ISBN: 9780071821148