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The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
book

The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

by Linden Brown, Christopher Brown
December 2013
Intermediate to advanced
208 pages
8h 16m
English
McGraw-Hill
Content preview from The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

Preface

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This book is about creating, building, and maintaining customer-centric organizations and how leading companies have done it. It gives you a framework for assessing your business’s customer-centricity and steps to strengthen it. From our detailed research of more than a hundred companies in 2007–2010 we became convinced that what’s best for the customer is also best for the business. Those companies that have strong customer-centricity outperform those that don’t. When we started our journey down this path we had a vision to spark and sustain a customer culture transformation in organizations around the world that inspires employees, delights ...

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Publisher Resources

ISBN: 9780071821148