O'Reilly logo

The Customer Experience Edge by Reza Soudagar, Vinay Iyer, Volker Hildebrand

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 8Adding Disruptive Technologies to Advance the Game

In 2009, there were 174 million smartphone users worldwide; there will be one billion by 2015.

—IN-STAT, 2010

Mobility will be the top business/technology trend impacting customer experience in the next three years, according to more than half of businesses surveyed.

—BLOOMBERG BUSINESSWEEK RESEARCH SERVICES, 2010

ALL BUSINESSES ARE COMING TO GRIPS with “the new consumer.” Customers simply don’t behave the way they used to. In their personal and professional lives, the way people expect to consume information, interact with suppliers, make purchase decisions, and conduct transactions are all in a continual state of flux, thanks to the Web, pervasive use of mobile devices and social media, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required