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The Customer Experience Edge by Reza Soudagar, Vinay Iyer, Volker Hildebrand

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Resources

1. Ashwin Nayan Rai, “From Brick to Click: E-Commerce Trends in Industrial Manufacturing.” Cognizant Technology Solutions, 2010, http://www.cognizant.com/InsightsWhitepapers/From-Brick-to-Click.pdf.

2. “Customer Experience Boosts Revenue,” Forrester Research, Inc., June 22, 2009.

3. “The State of Customer Experience, 2010,” Forrester Research, Inc., February 19, 2010.

4. “Three Secrets of Success for Customer Experience Organizations,” Forrester Research, Inc., April 29, 2010.

5. “What Is the Right Customer Experience Strategy?” Forrester Research, Inc., September 28, 2010.

6. “The Six Laws of Customer Experience: The Fundamental Truths That Define How Organizations Treat Customers,” Temkin Group, July 2010.

7. “Profiling Customer Experience ...

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