Book Description
"How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more.
Table of Contents
- Cover Page
- Title Page
- Copyright
- Acknowledgments
- Contents
- Introduction
- 1.The Science of Experience
- 2. Introducing the Customer Loyalty Loop
- 3. Stage One: Imagination Before Persuasion
- 4. Stage Two: Conversion Not Coercion
- 5. Stage Three: Experience Choreography
- 6. Stage Four: Happily Ever After
- Notes
- Index