Book description
"How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more.
Table of contents
- Cover Page
- Title Page
- Copyright
- Acknowledgments
- Contents
- Introduction
- 1.The Science of Experience
- 2. Introducing the Customer Loyalty Loop
- 3. Stage One: Imagination Before Persuasion
- 4. Stage Two: Conversion Not Coercion
- 5. Stage Three: Experience Choreography
- 6. Stage Four: Happily Ever After
- Notes
- Index
Product information
- Title: The Customer Loyalty Loop
- Author(s):
- Release date: November 2016
- Publisher(s): Career Press
- ISBN: 9781632650665
You might also like
book
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty …
book
The Customer Experience Book
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the …
book
Value Proposition Design: How to Create Products and Services Customers Want
The authors of the international bestseller Business Model Generation explain how to create value propositions customers …
book
40 Algorithms Every Programmer Should Know
Learn algorithms for solving classic computer science problems with this concise guide covering everything from fundamental …