Introduction

Let’s get this out of the way, right up front. I’m not a psychologist or a scientist, and I don’t play one on the Internet. Got it? Okay, good. Now that I’ve cleared the air, and you’re still here, let’s talk about what this book is all about.

This book is all about the work I do with my clients and how it can help you grow your organization, increase your revenus and profits, and keep your customers happily spending their money with you.

And while I don’t have a PhD in consumer psychology, what I do have is an enormous interest in helping my clients to bring their customers back, to get their customer to buy again, and to persuade them to buy even more after that. That’s what I’m good at; that’s what my clients would tell you I’m ...

Get The Customer Loyalty Loop now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.