O'Reilly logo

The Customer Trap: How to Avoid the Biggest Mistake in Business by Andrew R. Thomas, Timothy J. Wilkinson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

THE CUSTOMER TRAP

HOW TO AVOID THE BIGGEST MISTAKE IN BUSINESS

FIRST EDITION

BASED ON THE DISTRIBUTION TRAP, WINNER OF THE BERRY-AMA BOOK PRIZE FOR THE BEST MARKETING BOOK OF 2010

_____________

Andrew R. ThomasTimothy J. Wilkinson

FM-01.jpg

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required