The Customer Trap: How to Avoid the Biggest Mistake in Business

Acknowledgments

The production of a book is ultimately a debt that can never be fully repaid to the many people whose thoughts and writings our own rest upon. We are honored to first thank Donald Kaufman, whose early discussions and introduction to his “10 Percent Rule” became the foundation for so much of our later work. Mr. Kaufman demonstrates that one can be both a great businessman and human being. His legacy will continue to stand the test of time for decades to come. Terry Kelly and his team at The Meridian Group have steadfastly stood by us over the years. Dave Wright at MediaBridge Public Relations was most supportive in opening new doors to new ideas. We are indebted to Jeff Olson, who continues to critique our work in a way that gives ...