Chapter 17DRIP MARKETING
What Is “Drip Marketing”?
Drip marketing is a direct marketing strategy that involves sending out several informational pieces over a period of time, at a set schedule, to those individuals you believe you need to speak with to get your offering sold, funded, and implemented.
Why Drip Marketing Is Important and How to Use It
Drip marketing will help you:
• Continue to communicate with people who did not engage with you
• Automatically follow up with new leads and people you have met
• Develop deeper relationships with new and old prospects
• Automatically elicit testimonials and case studies
• Up-sell and cross-sell existing customers automatically
• Automatically and consistently develop quality referrals from satisfied ...
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