Drip marketing is a direct marketing strategy that involves sending out several informational pieces over a period of time, at a set schedule, to those individuals you believe you need to speak with to get your offering sold, funded, and implemented.
Drip marketing will help you:
• Continue to communicate with people who did not engage with you
• Automatically follow up with new leads and people you have met
• Develop deeper relationships with new and old prospects
• Automatically elicit testimonials and case studies
• Up-sell and cross-sell existing customers automatically
• Automatically and consistently develop quality referrals from satisfied ...